After the TikTok ban in India, Instagram smartly launched Reels which further increased its domination in the social media sphere. The lockdown increased the scrolling time and also gave rise to many new content creators and users. The pandemic increased the screen time of most people around the globe and this benefitted Instagram on many levels. Instagram users are always on the lookout for new content and the platform heavily works on trends. Initially, no one ever thought that Instagram would surpass the popularity of Facebook but now brand marketers rank Instagram as the most important platform to market on. The platform has been ruling the marketing world with its newly added features and updates. Instagram changed the social media landscape with its content curating features- Instagram Stories, Instagram Reels, and so on. Talk about marketing on social media and Instagram is one platform that you cannot ignore.
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